PPC Manager

We are looking for a PPC Manager/Assistant Manager who has passion for online marketing and is comfortable with managing big budgets. ❖ A person who is committed, disciplined, motivated, number driven and with a hawk’s eye for catching the tiniest of performance gaps will be a perfect candidate for the role. ❖ He/she should be able to drive not only performance but also be a good team player who can raise the performance bar for the entire PPC Team.

Responsibilities: ❖ Managing Paid Campaigns on Google Adwords Search & Display, Bing and other Ad Networks ❖ Managing Paid campaigns on Facebook, LinkedIn and other social media networks. ❖ Understanding client business and requirements. Formulating strategies and road map for successful delivery of PPC campaigns. ❖ Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts ❖ Set up Goals, Funnels, Ecommerce tracking in Google Analytics. Analyze campaign performance. ❖ Reporting: generating reports to analyze account performance and reporting the same to the clients on a weekly and monthly basis. ❖ Developing recommendations based on Analytics to drive decision making across various spectrums of online marketing ❖ Client Communication: Regular client communication through mail and phone calls to ensure client satisfaction and retention. ❖ Identifying new channels of traffic growth across mobile and desktop ❖ Staying on top of current search engine news, trends and Pay Per Click practices ❖ Working closely with SEO & Social Media teams to ensure knowledge sharing and co-optimization

What You Need: ❖ 5+ years of experience in PPC Advertising. ❖ Good communication skills – MUST be able to write effective ad copies. ❖ Strong leadership skills – experience managing a team of 2-5 PPC executives. ❖ Experience in Online Marketing for e-commerce portals. ❖ Must be very good with numbers and possess excellent MS Excel Skills. ❖ Experience in UTM Tagging, Google Analytics. ❖ Should have managed big budget SEM campaigns in the past and preferably should have had some exposure to SEO, Re-marketing, Social Advertising to be able to draw out possible synergies across mediums. ❖ Experience running CPA based campaigns is a plus. ❖ Experience with Email Marketing is a plus